You’ll often hear me say that the UK broadband market is broken - that’s why it’s time for a...
Why you'll never get the connection you need from a legacy broadband provider
Our homes are not what they used to be
Between advances in technology and changes in culture, our homes have transformed into the nerve centres of our lives. Every aspect of life can now take place within our own four walls.
Covid forced all of us to reassess our priorities and opened our eyes to the benefits of a more balanced life. The result is more professionals working from home at least some of the time. Video conferencing tools like Zoom and Teams, and benefits like flexible working have turned our homes into offices.
At the same time, an explosion of internet services cater to our leisure interests.
Streaming services like Netflix, Spotify, and Peloton have turned our homes into movie theatres, concert halls, and fitness studios.
Online games like Fortnite and COD and platforms like Twitch have turned our homes into digital battlegrounds.
Personal assistants like Alexa and Google Assistant and connected speakers, alarms, doorbells, cameras, and thermostats have turned our homes into interconnected smart homes.
These innovations are permanent, and they represent progress. They make our lives easier to manage, more fulfilling, and more balanced than we had previously thought possible.
Here’s the thing, though: all these tools and ways of working, while fantastic, are all dependent on the quality of our home’s connection to the internet. And most of the time, it’s not good enough.
We all need unbelievably powerful home internet.
You need your home internet to be fast so you can download and upload data. You need your home internet to be reliable so your services work without interruption. You need your home internet to be ubiquitous so you can use it in every room.
Home internet is the combination of two things: the broadband connection into the home and the Wi-Fi network throughout it. You can’t have one without the other. There’s no point in paying for superfast speeds if you can’t connect to them properly from any device in any room. You need Wi-Fi technology that is as advanced as the services, tools and benefits you use it for.
Unfortunately, your internet provider is a tech dinosaur
If you experience choppy video, dropped calls, or inconsistent speeds, it is probably because you buy a home internet service from Legacy Broadband providers who use outdated technology.
Your home internet service was built in the last century, by providers from the last century, for the last century. It was built so customers could browse the web and check emails in their living rooms. It was built for the AOL era. For MSN Messenger. For Web 1.0.
It was built by big, slow, bureaucratic, and outdated providers. These corporations are unable to innovate because they lack the investment, they lack the ability, and they lack the desire. They want to pay dividends to their shareholders, not invest in technology. Legacy Broadband providers fail to attract digital talent, they lack the awareness to spot new trends, and they lack the willingness to incorporate outside tech into their closed ecosystems. I should know; I used to work for one.
That’s why these corporations have failed to keep pace with the needs of their customers. That’s why your needs now exceed their capabilities. They are insular tech dinosaurs. And we all know what happened to the dinosaurs.
You need a tech innovator, not tech dinosaur
You need technology that takes a fast broadband connection and creates a powerful home Wi-Fi network.
What’s more, you need a network that’s designed for you, not a one-size-fits-all approach. Each of our homes are different sizes and were built at different times using different materials. We each have a different number of people online at the same time. You need to be able to customise your home internet as much as you customise your home.
Only a technology company can do all that. That’s why we started Rebel.